Archive for July, 2007

Name studies

Friday, July 20th, 2007

This afternoon, after a tour in the new BBH Asiapac office and before our conference call, a few of us went to the mall fortune teller for kicks. It’s just 10 sing dollars anyway. The fortune teller tells your fortune depending on your Chinese name. He said my name is very strong, too strong, for a woman. Compounded by the fact that I am a dragon. It makes me live like a man. He told me I am better off starting my own business because I am a natural leader at work and at home. And I prefer not to take instructions from somebody else. I am very strong and lucky in career etc except for love. Coz my name is too strong, very few men’s names are compatible with mine. Ganon??! He said this is not a good time for a relationship, and if I am married now I will get divorced. (Ganooon?!) If I have a kid now he will not be close with the father, and I will not get along with my in laws. So better to wait. And since I’m very vulnerable when it comes to love, I need to grow first and experience 2 heartbreaks. At least that’s what my officemate translated. Eh, I had 3 heartbreaks na eh, isn’t that enough??! So after all these things, what is the solution? Change my name. He changed it to a similar sounding name but the meaning is Beautiful lights. (MY current name means Lady of Praise/Beauty). If I change my Chinese name I am guaranteed to find love in 6 months. Ayoko nga to change my name! My grandfather gave me my name. And he makes a lot more money when he paints your name in calligraphy. (10dollars for consultation but 100 dollars for the calligraphy.) But sige, I’ll post my new name on the wall and see if my luck in love will change. Apparently, you don’t need to change official documents you just post your new name somewhere. Riiiight.

My partner Yinbo and I compared notes after and he says the fortune teller told him the same things, that he must start a biz etc. I said, but that guy told me you can work for others!! And he said the new name means Neon Light. Haha. So red light district. Then Leo, our head of Chinese copy, corrected him that the word originally meant beautiful light but it’s the same word used for Neon signs. Anywhichway, it’s just so darn ugly. It’s a yucky name. Unlike my original name which, when pronounced in Mandarin is the ultimate admirable woman; but when pronounced in Taiwanese sounds like a GRO in classy wine pubs. High-class prosti! Hahaha. At least high clazz. hahaha. I like the irony of it. The tension of opposites. It’s so me.

Starting tonight, Yinbo has been calling me Neon. As in yelling in the streets,”Hey Neon, come over!” Let’s see if my luck will improve in 6 months.

Knight of the Realm

Friday, July 20th, 2007

I’m now in Singapore for our Regional Creative Conference with all the creatives in BBH Singapore, Tokyo, and Shanghai. The newly knighted Sir John Hegarty flew in to meet us. He is such a nice guy. And typical Brit, try to downplay the honor of being the first one knighted for his contribution in Advertising. His official title is Knight of the Realm. Realm is an old word for Kingdom. And the queen put the sword on his shoulder and all that shebang.

I told Sir John that in the Philippines, you can be a Knight in McDonald’s. He was curious what it was. I said, well, all you have to do is order a value meal and the cashier will call you “Sir”. or “Ma’am-sir.”

It is amazing how enthusiastic he still is after all this years. In many ways he is like a child, and that is still hard to imagine with his wrinkled face and British accent.

He is very inspiring. My colleagues are all very inspiring. We were asked to prepare a presentation each about anything we find interesting, in Pecha Kucha style. Pecha Kucha started in Japan where creative people from different fields (started by architects) are given a venue to strut their stuff. You have to present 20 slides at 20 secs each. My colleagues have made amazing stuff… especially the writers. One has published a lot of quirky graphic design books, one illustrates comics, one did animation, and I paint (but didnt present this). There were interesting stuff all around, from how customization is going big time in the next 25 years, to a silly japanese inventor who invented the plastic pump we usually use to draw water/oil out (he did this when he was a child) to cellphone with watch straps to erotic potions.

I presented “How to swear in Filipino.” That got their attention. But actually it is the history of the Barong Tagalog, peppered with lots of beautiful pix of the Philippines (cleverly disguised tourism ad, I must say). I am sleepy now so I’ll tell you more about this next time. This is interesting because I stumbled upon a lot of trivia while researching on this topic, such as we are one of the ancient civilizations of the world, and we had advanced hydraulics engineering, astronomy, mathematics, arts, weapons, international trade, and gold mining way before Spain was even a country. And they had the gall to call us indios.

John Heg liked my presentation because he never knew that a shirt could have so much background. Steve Elrick said the same (he said he didn’t understand it before why men would wear those shirts in Ad congress). Of course, they are being polite and gave positive comments to everyone who presented (coz the presentations are quite good). But during lunch, John Heg made a reference back to the barong
and Steve-o mentioned it after lunch, so meaning may recall. Happy naman ako.

So that’s my experience on the first trip to Singapore. It’s the Great Singapore Sale and I haven’t shopped a single thing. I didn’t even have time to go around. But I was rubbing elbows with a real British Knight.

Cloned!

Sunday, July 15th, 2007

I never realized how many Ad clones I’ve done until I saw this:

http://adobomagazine.com/index/index.php?cat=42

My favorite is still Piyush vs Mr. Potato Head and Suthisak vs Garfield. Suthi wrote me that people might call him Garfield from now on. hahah. Tin Sanchez can’t believe my bravery for spoofing one of the most revered man in advertising. But hey, people in advertising have a sense of humor. And getting cloned means you’re popular enough.

I do have some nasty clones reserved. Ad people are also the most sensitive and pikon. When I really run out of people, I’ll publish them, tutal China is a big place to hide. It’s getting more and more difficult to find clones. !st, the angle has to right. Then the resolution is another problem. Plus China’s internet is so bad, I can’t open flicker and google hangs after 3 clicks. grrr.

If you have clone suggestions, do let me know.

Iron Sheep

Friday, July 6th, 2007

BBH Shanghaiers are fantastic cooks so I started an Iron Sheep competition . It’s a parody to the tv show, Iron Chef; the sheep is a pun because BBH are called the black sheep of advertising.

We are so multi-racial in the office we can give UN a run for its money. So Iron Sheep is celebrated every National Day of someone in the office. The first one was Iron Sheep Philippines on our Independence Day last June 12, 2007. People must prepare Filipino food even if they have no idea what it looks or taste like. (The wonders of the net.) Then the person from that country, aka yours truly, will judge who made the best Filipino food.

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Our CEO Arto made a mean Sinigang na Baboy. Arto was with O&M Manila for a few months and has a Pinay yaya (his, not his kids’). But he claims he made the sinigang himself, which is very yummy! I was so touched because he is the busiest of us all and I badgered him to join one very late friday night… while he was in a business trip in Singapore! Haha, I didn’t know he was out of town. Chinese chef Hao Kai made his version of fried chicken, and I made Beef Kaldereta for the first time ever. I had to YM Jerry Hizon to teach me how to cook it. Then I ordered crispy pata and sisig from the Macau-Portugese resto which serves Pinoy food (weird). Some backed out from the showdown at the last minute because we are soooo busy! Nontheless, our planner Phil took time out to make Philippine Flags, how sweet. Everyone was wearing and waving the flag of the Philippine Islands on June 12. The winner of the first Iron Sheep is Armenian chef Arto! Yay! His dish is more popular than mine and the Pinoy cooks from the restaurant.

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It was so successful that we are doing it every National Day. Last wednesday we had the 2nd one for 4th of July. Iron Sheep America! We have 6 contenders this time and the judge was my partner from New York, Yinbo. People brought all kinds of food that are not even remotely American, so I just thought of names for them. The Hainanese chicken rice became New York Take Out. The veggie burgers became South Beach Burgers and so on. The power of name studies. Haha. Contenders were Singaporean chef Chiewy, HK chef Phil, British chef Anna, Chinese chef Hao Kai, Chinese chef Jasmine, and a last minute Banana Split entry from Malaysian chef Kelly. We made posters, Miss USA sashes, flags. And our accounts director Anna even edited a music video on her phone!! The stakes are getting higher! Anna who did a fabulous Tex-Mex Taco won the American flag this time.

The next ones will be Iron Sheep Singapore on Aug 9 and Iron Sheep Malaysia on August 30. When Singaporean Chiewy was rattling off the Singaporean dishes she wants us to cook, Malaysian Kelly kept editing her, “Hey! That’s a Malaysian dish! That one too! First you stole our food, then you stole our water!” Hahaha. (Apparently water is a big issue among the two countries. Singapore buys water from Malaysia cheaply, process them, then sell to Malaysia at a steep price.)

Arto, who wasn’t in town last Wednesday, vowed to reclaim his title from Anna at the Iron Sheep 3. Abangan…

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Missed_usa_1 Paalam!

The Law of the Good Man as Our Generation’s Law

Monday, July 2nd, 2007

8x10_harvard____2007_06_07_speech_podium Carol_with_sheep_1 The Filipino in the news recently for having the honor to deliver Harvard Law School Student Commencemet Address is my cousin Oskee. Okay, okay, so he got the smart gene of the family. That’s fine, I got the pretty gene. And the crazy gene.Combine them and you get me: pretty crazy. See the contrast: smart, decent lawyer VS pretty shameless creative. (Btw, our cousin Kenway won the cool gene at the Gene pool Lottery, shucks that’s what I want!)

There are two speeches circulating around the net, “Like wine in the river, like citizens of the world” which is the first draft, and this final one, which I find more inspiring and relevant. I’d like to share it with you.
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The Law of the Good Man as Our Generation’s Law
Harvard Law School 2007 Student Commencement Address
Oscar Franklin Barcelona Tan (Philippines)

Delivered June 7, 2007, Langdell Hall

Dean Kagan, Vice-Dean Alford, professors, classmates, families, and friends. Let me first thank my family, who crossed twelve time zones to be with us. Let me thank my father, who was once a poor boy from our province of Negros Occidental in the Philippines. He lost his parents during his childhood, then moved to the capital and slept on my aunt’s couch to study law at the University of the Philippines. I do not know if he dreamt then that he would one day watch his eldest son graduate from Harvard Law School, but I want him to know that I love him and hope he is proud of me. Let me thank my law dean, Raul Pangalangan, who was like a second father to me in the University of the Philippines, and is fortunately present here as a visiting professor. I learned all I know about integrity and principle from these two men.

Let me also thank our tireless graduate program staff. Assistant Dean Jeanne Tai, Nancy Pinn, Heather Wallick, April Stockfleet, Curtis Morrow, Jane Fair Bestor, Chris Nepple, Valentina Perez, Ashley Smith, and Sarine Der Kaloustian: This year would not have been possible without you. But let me thank all of you in the Harvard Law community for truly making us feel part of it. I know I am part of it; I was featured in the Parody.

Not so long ago, I went to John Harvard’s for the first time with the British, who began chittering in an alien language. I later discovered it was actually English – the real English. I complained I was not used to cold, but a Saudi Arabian reminded me that you can fry eggs on a sidewalk in Riyadh. An Italian gave me tips on women because Italian men are the world’s greatest lovers, with the disclaimer that their style does not work on American women. A Malaysian was asked to explain the religious significance of the color of her hijab, or headscarf. She would answer: It had to match her blouse. And I learned more than I ever cared to about American culture: I spent a week in Jamaica with Andy Knopp and Mike Pykosz.

Soon, we found that great substance that unites any law school: alcohol. On New Year’s Eve, a Belarusian handed me a glass of vodka, but scolded me when I began to sip it. Sipping, he emphasized, is not the Slavic way. I shared a Frenchman’s champagne, a Peruvian’s pisco sour, a Brazilian’s caipirinha, a Mexican’s tequila, and a Japanese’s sake. And I learned how even weak American beer enlivens an evening when you drink it with the Irish.

As for me, I come from the Philippines, a former American colony best known for Imelda Marcos’s shoe collection. I remember being a six-year old watching my parents walk out of our house to join the crowds gathering to depose the dictator Ferdinand Marcos and form human walls against tanks. I remember being a twenty-year old in a different crowd deposing a different but equally corrupt president.

It was liberating to hear how a Chilean danced with crowds in the streets when Pinochet was arrested. How a South Korean prosecutor proudly stated that his country has sent two former presidents to prison. How a Brazilian, when he was six years old, was taken by his father to see a million men clamor for direct elections in Rio de Janeiro. How a Bhutanese wants to help shape her constitution after her king voluntarily gave up absolute power.

Friends, my most uplifting thought this year has been that the more we learn about each other, the more we realize that we are all alike, and the more we inspire each other to realize our most heartfelt yearnings. My single most memorable moment here came when I met South African Justice Albie Sachs, left with only one arm after an assassination attempt during apartheid. My classmate stood up and said: “South Africa is the world’s second most unequal country. I come from Brazil, the world’s most unequal country, and I admire how the South African Constitutional Court has inspired the progress of human rights throughout the world.”

A hundred and ten years ago, it was said here that law is defined by the bad man, who cares solely about how to avoid being thrown in jail. Apologies to Justice Oliver Wendell Holmes,* but our generation defines law by the good man. The German Constitution emphasizes human dignity, in a continuing repudiation of Nazism. The South African Constitution promises equality, in a continuing repudiation of apartheid. The Philippine Constitution, a continuing repudiation of the Marcos dictatorship, promises social justice and the Philippine ideal that “he who has less in life should have more in law.” Even in the United States, the younger Fourteenth Amendment set the stage for the end of segregation.

Countless other developing countries in Asia and Africa have constitutionalized a broad array of socioeconomic and environmental rights. We have thus outgrown the concept of law as passive restraint. Rather, law is now aspiration, law is now the catalyst that seeks to realize the full human potential of billions of good men brought low only by poverty, bigotry, oppression, and conflict.

The good man’s primacy is felt just as strongly in international law. Modern instruments, even those lacking binding force, have bolstered our concepts of rights, from economic rights to indigenous people’s rights to the rights of the child. The vigor seen in today’s expansive constitutions must find its way into these international challenges. How can rights to biodiversity be asserted given an intellectual property regime that allows Indian basmati rice to be patented in a key export market? How can rights to environment become reality given developing countries with large populations and meager resources? How must the right to labor of migrant workers be protected given their vulnerability to countless abuses?

At the least, law must enable nations to dialogue on equal terms. At present, for example, the Filipino people are indignant that a United States Marine appealing his conviction for rape is detained not in a Philippine jail, but in the United States embassy. My people cannot reconcile this affront with the fact that even after our big white brother Douglas MacArthur retreated from the Philippines,** my country exhibited the fiercest resistance in the Pacific War.

I cannot deny that our generation’s issues will be complex, but I can guarantee that they will never be abstract, not after having a classmate who was an Israeli army drill sergeant, nor after watching my Chinese and Taiwanese classmates celebrate the Chinese New Year together, nor after having a classmate chased by gunmen out of Afghanistan. In fact, when George W. Bush’s speechwriter visited, my Iranian classmate introduced himself, “Hi, I’m from an Axis of Evil country.” And when he was told that the speech made a distinction between the Iranian government and the Iranian people, he said thank you and replied, “When we call you the Great Satan, we also make a distinction between the American government and the American people.”

This is how Harvard has changed us. We thank our beloved faculty for raising our thinking to a higher, broader level. But even the most powerful ideas demand passion to set them aflame. The passion we ignite today is fueled by a collage of vignettes that will remind us in this crucible of life that our peers in faraway lands face the same frustrations, the same nation building ordeals, the same sorrows, and ultimately, the same shared joys and triumphs.

How do a mere 700 change the world, even with overpriced Harvard diplomas? Before a battle in China’s Spring and Autumn Period, the legendary King Gou Jian of Yue was presented with fine wine. He ordered his troops to stand beside a river, and poured the wine into it. He ordered them to drink from the river and share his gift. A bottle of wine cannot flavor a river, but the gesture so emboldened his army that they won a great victory. We of the Class of 2007 shall flavor this earth, whether we be vodka, champagne, pisco sour, caipirinha, tequila, sake, Irish stout, or Philippine lambanog.

Thus, my friends – and this includes our American classmates who will soon lead the world’s lone superpower – let us transcend our individual nationalities and advance law as the law of the good man in the international order. In this, let us affirm that we are citizens of the world. Maraming salamat po, at mabuhay kayong lahat.*** Thank you and long live you all.

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* “The Path of the Law”, Harvard Law Review, Volume 10, page 457, speech delivered in Boston in 1897. “You can see very plainly that a bad man has as much reason as a good one for wishing to avoid an encounter with the public force, and therefore you can see the practical importance of the distinction between morality and law. A man who cares nothing for an ethical rule which is believed and practised by his neighbors is likely nevertheless to care a good deal to avoid being made to pay money, and will want to keep out of jail if he can.”

** President William Howard Taft referred to Filipinos as Americans’ “little brown brothers” when the Philippines was an American colony.

*** Traditional Filipino closing, literally, “Thank you, sirs, and long live you all.”